What The Heck Is Coffee Cupping?
Ever wondered how we make sure your pods taste top-notch every single time? Meet Rolly and the art of professional coffee slurping.
At Urban Brew, we take our coffee seriously so you don't have to (no fancy pretentious jargon allowed here).
Enter "cupping" - aka the official industry way we test coffee beans to lock in the ultimate flavour profile, balance, and quality before they end up in your pod.
Here is how our head roaster, Rolly, breaks down the magic in 4 simple steps:
1️⃣ Grind and sniff: We grind the fresh beans directly into a cup and take in that incredible aroma (honestly, the best part of waking up).
2️⃣ The 4-minute steep: Hot water goes in at 93°, creating a thick coffee crust on top. We let it do its thing for 4 minutes to draw out all the goodness.
3️⃣ Break the crust: We gently scrape off the top layer and inhale the fresh aromas (no rose petals falling from the ceiling, just pure coffee bliss).
4️⃣ The big slurp: Time to taste! You have to slurp it loud so the air spraying over your palate unleashes all those subtle notes of hazelnuts, fruit, and rich chocolate goodness.
It's the ultimate quality control test to ensure every pod you pop into your machine tastes absolute magic.
SHOP FRESH COFFEE
