Hi, I’m Toby. The guy behind Urban Brew 👋

Back in 2011, I realised the big foreign brands were taking Aussies for a ride.

They ship coffee halfway across the world, fill up our landfills, and charge you a "Corporate Coffee Tax" for the privilege 💸

So, I went rogue and built a local factory to take on the giants.

My mission was simple 👇

To give you a 3-step cheat code to beat the system!

1. Local & Direct: We kicked the middleman out of the group chat (he was annoying anyway) so you only pay roaster-direct prices 👋

2. Volume Discounts: The more you buy, the cheaper it gets. It’s like knowing a guy, who knows a guy, who owns a roastery 🤫

3. Subscribe & Save: Lock in up to 40% off. It’s literally the easiest way to give yourself a raise. And don't panic, you can cancel in two clicks – we aren't a gym 😉

10+ Years. Thousands of Happy Addicts ⭐️

We aren't really in the coffee business, we’re in the "making you happy" business (and business is good).

We Literally Can't Delete Reviews 🚫

We chose Google & Feefo because they don't have a "delete" button. It’s scary, but it forces us to be better than the rest.

1-Star Reviews? Challenge Accepted 🥊

Usually, it's just Australia Post having a bad day (we see you, postie), but we don't hide. We reach out and fix it until you're smiling again.

Making Old-School Service Cool Again 😎

We treat you like a human, not a transaction ID. It’s all about service over sales and people before profit.

We're all sick of "guarantees" that are 90% fine print and 10% disappointment. So we’re keeping this simple.

If you're not happy with the taste, we'll fix it.

We'll swap flavours, troubleshoot your brew, or refund every single cent. No questions asked and no awkward breakups.

We pinky promise 🤙

“Aluminium pods are ok because they're recyclable - right?” 🤔

Yeah, and technically I’m "going to the gym" tomorrow 🤥

The Truth

About 70% of those shiny pods actually get dumped in landfill. They’ll be hanging out there longer than Cher’s career (and not looking half as good).

And for the ones that do make it to recycling? It’s a total drama. We’re talking shipping, shredding, separating coffee, burning varnish, and re-smelting. It uses more energy than a toddler on a sugar high 🔋

Even Worse

The big guys ship most of them in from Europe with more baggage than a Bachelor contestant 🌹

No solution is perfect; each has its pros and cons, but we believe compostable pods are the best choice for our planet 🌻