Hi, I’m Toby. The guy behind Urban Brew 👋

Back in 2011, I realised the big foreign brands were taking Aussies for a ride.

Most of them roast their coffee overseas, stick it on a cargo ship for months, churn out mountains of aluminium and charge you a 'Corporate Coffee Tax' for the privilege 💸

So, I went rogue and built a local roastery that packs pods to take on the giants.

My mission was simple: give you a 3-step cheat code to beat the system 👇

1. Local & Direct: Roasted right here in Aus. We kicked the middleman out of the group chat (he was annoying anyway) to bring you insanely fresh, plant-based pods at roaster-direct prices 👋

2. Volume Discounts: The more you buy, the cheaper it gets. It’s like knowing a guy, who knows a guy, who owns a roastery 🤫

3. Subscribe & Save: Lock in up to 40% off. It’s literally the easiest way to give yourself a raise. And don't panic, you can cancel in two clicks – we aren't a gym 😉

Upgrade to fresh coffee that punches through milk for a proper cafe hit 🥊

10+ Years. Thousands of Happy Addicts ⭐️

We aren't really in the coffee business, we’re in the "making you happy" business (and business is good).

We Literally Can't Delete Reviews 🚫

We chose Google & Feefo because they don't have a "delete" button. It’s scary, but it forces us to be better than the rest.

1-Star Reviews? Challenge Accepted 🥊

Usually, it's just Australia Post having a bad day (we see you, postie), but we don't hide. We reach out and fix it until you're smiling again.

Making Old-School Service Cool Again 😎

We treat you like a human, not a transaction ID. It’s all about service over sales and people before profit.

We know buying coffee on the internet feels like a gamble.

We're all sick of "guarantees" that are 90% fine print and 10% disappointment. So we’re keeping ours completely bulletproof.

If you're not doing a happy dance after your first sip, we will fix it.

The Flavour Swap: If the pods aren't hitting the spot, we’ll send you a different intensity to try on the house 🎯

The Machine Whisperers: Sometimes machines play up – our Aussie team will troubleshoot your pour until it's cafe quality 🪄

The 'No BS' Refund: If we still can't win you over, we'll refund every single cent. No interrogations and no awkward breakups ✌️

We are in the business of making you happy, not holding your wallet hostage. Pinky promise 🤙

“Aluminium pods are ok because they're recyclable – right?” 🤔

Yeah, and technically I’m "going to the gym" tomorrow 🤥

The Truth

The vast majority of those shiny pods actually get dumped straight in the bin. Once they leave your kitchen, they’ll be hanging around longer than Cher’s career (and not looking half as good).

And for the ones that do make it to recycling? It’s a total drama. We’re talking shipping, shredding, separating coffee, burning varnish, and re-smelting. It uses more energy than a toddler on a sugar high 🔋

Even Worse

The big guys ship most of them in from Europe with more baggage than a Bachelor contestant 🌹

No solution is perfect, each has its pros and cons. But we believe roasting locally and packing into plant-based pods is the smarter way to brew 🌻