Hi, I’m Toby, the guy behind Urban Brew 👋

Here's the dirty secret the big brands hide: you aren't paying for better beans. You’re funding a slow boat from Europe 🚢

They roast overseas and let pods sit in shipping containers for months. You pay a 'Corporate Coffee Tax' for coffee that went stale in the Indian Ocean 🌊

They were taking Aussies for a ride. So, I built a local roastery to take on the giants. Coffee should be fresh, not 'well-travelled'.

Beat the system in 3 steps 👇

1. Local & Direct: We kicked the middleman out of the group chat (he was annoying anyway) so you get roaster-direct prices 👋

2. Volume Discounts: The more you buy, the cheaper it gets. It’s like knowing a guy, who knows a guy, who owns a roastery 🤫

3. Subscribe & Save: Lock in up to 40% off. The easiest way to give yourself a raise. You can cancel in two clicks – we're not a gym 😉

Stop settling for stale dust. Upgrade to the fresh coffee your machine deserves ☕

10+ Years. Thousands of Happy Addicts ⭐️

We aren't really in the coffee business, we’re in the "making you happy" business (and business is good).

We Literally Can't Delete Reviews 🚫

We chose Google & Feefo because they don't have a "delete" button. It’s scary, but it forces us to be better than the rest.

1-Star Reviews? Challenge Accepted 🥊

Usually, it's just Australia Post having a bad day (we see you, postie), but we don't hide. We reach out and fix it until you're smiling again.

Making Old-School Service Cool Again 😎

We treat you like a human, not a transaction ID. It’s all about service over sales and people before profit.

We know buying coffee on the internet feels like a gamble.

We're all sick of "guarantees" that are 90% fine print and 10% disappointment. So we’re keeping ours completely bulletproof.

If you're not doing a happy dance after your first sip, we will fix it.

The Flavour Swap: If the pods aren't hitting the spot, we’ll send you a different intensity to try on the house 🎯

The Machine Whisperers: Sometimes machines play up – our Aussie team will troubleshoot your pour until it's cafe quality 🪄

The 'No BS' Refund: If we still can't win you over, we'll refund every single cent. No interrogations and no awkward breakups ✌️

We are in the business of making you happy, not holding your wallet hostage. Pinky promise 🤙

“Aluminium pods are ok because they're recyclable - right?” 🤔

Yeah, and technically I’m "going to the gym" tomorrow 🤥

The Truth

About 70% of those shiny pods actually get dumped in landfill. They’ll be hanging out there longer than Cher’s career (and not looking half as good).

And for the ones that do make it to recycling? It’s a total drama. We’re talking shipping, shredding, separating coffee, burning varnish, and re-smelting. It uses more energy than a toddler on a sugar high 🔋

Even Worse

The big guys ship most of them in from Europe with more baggage than a Bachelor contestant 🌹

No solution is perfect; each has its pros and cons, but we believe compostable pods are the best choice for our planet 🌻