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1800 875 495Urban Brew: More than just great coffee

💌 When a Little Note Becomes a Big Deal

💌 When a Little Note Becomes a Big Deal
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At Urban Brew HQ, we’ve always believed that it’s the little things that matter. That’s why we tuck those cheeky little handwritten notes into your orders - small reminders that there are real humans (and plenty of coffee) behind every box we send out.

What we didn’t expect? Just how much those notes would mean to you. Recently, we put a call out to our Brew Crew asking if our notes had ever stirred up a smile, a memory, or even just made your day a bit brighter. And wow… your stories floored us. They reminded us why we do what we do - not just serving up top-notch brews, but brewing connection too.

We heard stories that made us laugh, some that made us cry, and plenty that gave us the warm fuzzies. A special shoutout to Sandra from VIC, whose story about her late husband and his own little notes touched us all. Sandra, you’ve officially been crowned our winner - and 60 pods are headed your way.

To everyone who shared - thank you. Truly. Your words mean the world to us, and we’ll keep scribbling these notes as long as they keep sparking joy in your day.

Because at the end of the day, coffee isn’t just about caffeine - it’s about connection. And sometimes, it only takes a little note to create a big memory. 💖

 You can read some of our favourite warm-and-fuzzy stories below.

"My stock was running low, so much wet flooding weather here on the Mid North Coast of NSW, about 20 minutes down the road from Taree which has been hit very hard with the flooding. Its been a very hard and depressing week.

My family (RFS volunteers) have been out on the truck hosing out peoples homes, hubby and i have been looking after the grandkids so mum and dad could help out. The note i got today was spot on.

With every interaction we make someone feel big or small. Reflect and enjoy."

– TAMERA.

"An old girlfriend would leave surprise notes on my pillow and her places wishing me a wonderful day. At the time I thought it was a lovely gesture but didn’t realise how meaningful it really was (being a man). 

Over the years this practice has been replaced by electronic versions (i.e.. text and emoji's) which has the same intention however lacks the intimacy and impact that comes with someone taking the time to write something meaningful and put it in a place to surprise you. 

The world has changed however our feelings haven't and these gestures should always be done in such a way to remind you that you are very special and your well being matters to them."

– BARRY.

"I recently received one of your delightful handwritten notes tucked into my order, and it truly made my day. The message was warm and unexpected, bringing a big smile to my face. It's amazing how such a small gesture can make such a positive impact!

Keep up the fantastic work, and thank you for spreading joy with your thoughtful notes."

– ALVIN.

"I love the notes in the delivery.

I remember the first delivery I got and the wonderful surprise of a hand written note. I don’t even remember what it said but I remember how it made me feel and the lift it gave me. Now, I get a feeling of anticipation every time I get a delivery, wondering if there will be a note and what it might say."

– LEANNE.

"What can I say, even seeing your box always puts a smile on my face.  went to get another package of pods out of the box last night to restock and I picked up the note and as a person that struggles a lot with my mental health it honestly just made my week. I now have it on my mirror to remind me every morning and night. 

Thank you Toby and Team"

– DESTYNEE.

"When the parcel arrives, my process is:  

1. Read the notes on the outside 
2. Slit open the box & search for the note to see what inspiring words of wisdom or encouragement it contains.  It a relief to find one and have a read
3. I check to see if the order is correct
4. THEN I make a nice coffee.. got to get my priorities right

Thanks for the notes..."

– ROB.

"I love you little handwritten notes.  They sit on my kitchen bench for ages, and as I walk through I just pick it up and re-read the note.  I think they are pertinent to us individually and as a society.  I probable head for the messages before I empty the box!

And the box…. I reuse them and my friends always get a chuckle out of the quotes on the boxes.  Ie  “me before coffee…….me after coffee…..”

I have to say though that the handwritten notes are a beautiful example of who you all are and what you are doing."

– NERIDA.

"It's the first thing I look for when I open my order.

– KIM.

"Okay but seriously - your handwritten notes are the almost the highlight of every order. We’ve actually started a gallery on our fridge - it’s becoming a little shrine!

The handwriting is also top-tier. Whoever writes them your penmanship is suspiciously good!"

– GEORGIA.

"I stick them up inside my pantry and reread them whenever I need a little boost of happiness or motivation"

– SUSIE.

"The notes make my day every time…. It is like you are a receiving a gift from a friend."

– JOANNE.

"Every delivery makes my day as I know I'll find something to brighten my day."

– LORI.

"I loved the handwritten note with my first order - it was just the boost I needed. Being a mum to 5 foster kids can be overwhelming, but your note reminded me to take a step back, breathe and enjoy my coffee. Thanks for the great coffee and the thought!"

– KELLY.

QUESTIONS? QUERIES? WANNA SAY HEY?

Checkout our FAQs, send me an email at hello@urbanbrew.co, call us on 1800 875 495 or text us on 0480 030 347. We are happy to help!

Be happy,

Toby

Toby Strong (aka The Podfather)

Founder & Customer Happiness Specialist


Posted in Good To Know