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WHY WE DITCHED ALUMINIUM 🙅‍♂️

“Aluminium pods are ok because they're recyclable - right?” 🤔

Yeah, and technically I’m "going to the gym" tomorrow 🤥

Here's what the big foreign brands won't tell you:

🗑️ The Landfill Reality: About 70% of those shiny aluminium pods get dumped into landfill. They will hang out in the dirt longer than Cher’s career (and not look half as good).

🔋 The Recycling Drama: For the few that actually get recycled, it is a massive effort. Shredding, separating, burning varnish, and re-smelting uses more energy than a toddler on a sugar high.

🚢 The Euro Baggage: The corporate giants ship most of these aluminium pods all the way from Europe with more baggage than a Bachelor contestant.

No solution is 100% perfect, but we believe Aussie-made, compostable* pods are the best choice for our planet.

Drink better coffee, ditch the aluminium guilt, and feel amazing about your morning routine 🌻

10,017

This many aluminum pods have gone to landfill since you started reading this 😳

(29,000 every minute)

WHAT SUPERMARKETS CAN'T OFFER

DOUBLE SHOT PODS

Packed with Guarana for double the kick 🚀

CHOCOLATE PODS

Rich, creamy and cheaper than therapy 🍫

CHOC WAFFLE CUP

Yummy FREE BONUS with your first order 🎁

NEW BAILEYS COLLAB:
ICONIC & CREAMY

THE DIRTY COFFEE SECRET

Hi, I’m Toby, the guy behind Urban Brew 👋

Here's the dirty secret the big brands hide: you aren't paying for better beans. You’re funding a slow boat from Europe 🚢

They roast overseas and let pods sit in shipping containers for months. You pay a 'Corporate Coffee Tax' for coffee that went stale in the Indian Ocean 🌊

They were taking Aussies for a ride. So, I built a local roastery to take on the giants. Coffee should be fresh, not 'well-travelled'.

Beat the system in 3 steps 👇

1. Local & Direct: We kicked the middleman out of the group chat (he was annoying anyway) so you get roaster-direct prices 👋

2. Volume Discounts: The more you buy, the cheaper it gets. It’s like knowing a guy, who knows a guy, who owns a roastery 🤫

3. Subscribe & Save: Lock in up to 40% off. The easiest way to give yourself a raise. You can cancel in two clicks – we're not a gym 😉

Stop settling for stale dust. Upgrade to the fresh coffee your machine deserves ☕

BUT DON'T TAKE OUR WORD FOR IT

10+ Years. Thousands of Happy Addicts ⭐️

We aren't really in the coffee business, we’re in the "making you happy" business (and business is good).

We Literally Can't Delete Reviews 🚫

We chose Google & Feefo because they don't have a "delete" button. It’s scary, but it forces us to be better than the rest.

1-Star Reviews? Challenge Accepted 🥊

Usually, it's just Australia Post having a bad day (we see you, postie), but we don't hide. We reach out and fix it until you're smiling again.

Making Old-School Service Cool Again 😎

We treat you like a human, not a transaction ID. It’s all about service over sales and people before profit.

HEAR FROM PEOPLE WITH REAL JOBS
(SORRY INFLUENCERS)

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THE "NO-REGRETS" GUARANTEE 🤝

We're all sick of "guarantees" that are 90% fine print and 10% disappointment. So we’re keeping this simple.

If you're not happy with the taste, we'll fix it.

We'll swap flavours, troubleshoot your brew, or refund every single cent. No questions asked and no awkward breakups.

We pinky promise 🤙

A SUBSCRIPTION THAT DOESN'T SUCK 🙌

PAUSE OR CANCEL ANYTIME 💔

No awkward breakups or hidden buttons.

ADJUST YOUR DATES ⏰

Need it sooner or later? You’re the boss.

CHANGE YOUR BREW ☕

Switch it up whenever you need a change.

WE TAKE YOUR HAPPINESS PERSONALLY 💖

WE RUN ON CAFFEINE 🚀

Orders are dispatched fast (usually within 24 hours). We don't like waiting for coffee, neither should you.

ACTUAL LOVE LETTERS ✍️

Expect a handwritten note in every box. Yes, our hands cramp. No, we won't stop. You matter to us.

NO ROBOTS ALLOWED 🤖🚫

Got a question? A real human (probably high on espresso) will reply. No scripts, just help.

MEET THE MAKER

TOBY STRONG (THE PODFATHER 🤌)

If you’re still reading this far down, you’re either very thorough or you’re procrastinating from actual work. We respect both 🫡

Meet Toby. He was the first person to bring Nespresso®* compatible pods to Australia back in 2011 (back when planking was a thing). That makes him the OG. The Podfather.

He’s an entrepreneur, a "nice guy" (according to his mum) and the reason you're about to save a fortune on your morning brew.

Hit play to see if he looks like a "Toby" 👇

LIKE WILLY WONKA’S
(BUT WITH FEWER LAWSUITS)

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Roasting Coffee

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Filling Pods

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Packing Pods

YOUR HAPPINESS IS OUR ONLY KPI 📈 (Please be happy, our boss is watching)

Crackin' Coffee 🤝 Zero Regrets Promise 🏆 Legendary Service