Hi Toby here,
Here’s a video I made to let you know what you can expect to receive and this also covers some frequently asked questions about our packaging and freshness.
Firstly (and most importantly for many), let's chat about our Cuppa Choc...
If you ordered 40 pods or more you will receive a free Cuppa Choc - our edible wafer coffee cup coated in Belgium chocolate. Delicious and free, need I say more?! Well, yes, because these little cups of pleasure are more versatile than you might think. These aren't only the best cup you'll ever drink coffee out of, but they are also great for ice cream, fruit and pretty much anything else you can think of. Having trouble getting your kids to eat their vegetables? Serve them in a Cuppa Choc... Boom! Solving the world's problems one at a time.
Next on the menu, how we minimise environmental impact while keeping our coffee fresh.
Both Caffitaly®* and K-fee®* pods are made of plastic layered with EVOH (Ethylene-Vinyl Alcohol Copolymer) which means these pods cant even be recycled! We have opted for a biodegradable pod, but to keep our coffee fresh, we still need to use a plastic/aluminium lid. Our lid is actually predominantly plastic, with just a very light coating of aluminium for the barrier properties. We also use a layer of plastic below the lid which distributes the water over the coffee evenly. If we combine this plastic and aluminium and then break it down to a per cup basis, this helps to put things into perspective:
To match the equivalent amount of plastic used in a standard 600ml water bottle, you would need to make 100 cups of Urban Brew.
To match the equivalent amount of aluminium used in a standard 375ml can of drink you would need to make 5 million cups of Urban Brew.
Why we do what we do?
We are trying to juggle three important factors; 1 environment, 2 price and 3 freshness. We are trying to do the best job we can to reduce environmental impact, but in my view, if the "best" eco-friendly solution is too expensive for many people to use regularly, than the overall impact of that product is heavily reduced.
It’s all about balance. Our pods start from 35c (half the price of many big name brands) so if we can convert more original Caffitaly®* and K-fee®* (non-recycled) users over to our product because of the price, than I believe we are having a greater overall impact. This is just my view, but I hope you agree : )Be happy,Toby Strong (aka The Podfather)Founder & Customer Happiness Specialist
Where to from here?
Meet the Maker (full version)