Sample Packs

Sample Packs

Always wondered why we don't do sample packs?

As a first-time Urban Brewer, people often hit us with a bunch of questions, one of which being, “Do you guys do sample packs?”

In short, we don’t. However, I thought that it was about time we explained why that is the case…


Let’s start with quality

Here at Urban Brew, we put quality above all else – quality service, quality experience and, obviously, quality coffee.  If we were to produce sample packs, we would have to sacrifice some of that quality.

But why?

In our factory, intensities are produced in bulk on a rotation of a few weeks. So, we’ll spend a couple of days producing #8s, a couple producing #12s, a few producing #14s, and so on. This routine depends on both the popularity of the intensity, and what beans we have in stock. Currently, we rotate our stock every two months, meaning you not only get the best-valued coffee - you're also getting the freshest coffee possible

If we were to produce sample packs, we would need to take a random guess at how many coffee pods we should put aside to make the packs as we don’t yet know the size of demand. This would mean they would be sitting around somewhere as we made the other intensities. Each pod would also have a different expiry date than another. The result would mean less fresh and less consistent coffee.


The impact

We have tried our best so far to make coffee that you all love, and the environment doesn’t notice. Bringing in sample packs will mean more packaging has to be developed, more emissions in developing them, and potentially more waste if they aren’t in demand or we can’t make the other intensities fast enough – resulting in pods having to be thrown away.



As a small business, we can’t avoid the fact that cost is a big factor when it comes to creating new products. We also can’t avoid the fact that, as much as we would love to give you all the coffee in the world, we only have one machine for each type of coffee pod (one for Nespresso pods and one for KFEE/Caffitaly pods). As you might have seen on one of our other videos, these boxes are packed automatically by a machine when being produced. If we were to make sample packs, we would either have to purchase a machine that sorts and packs them for us, or bring on more staff whose only job is to pack each box of sample packs by hand. The extra cost involved in either of these options would then be passed down to you guys. The reason we offer the best and cheapest coffee pods on the market is that we don't have the cost of extra items, such as sample packs, hidden in the price of all of our products like other businesses. 


Our guarantee

We know that buying anything – especially coffee – without knowing exactly what you’re getting into is scary. This is why we have our happiness guarantees: 

- Honestly, our biggest guarantee is that we're sure you'll love it (sounds cocky, but it's true!) 

There is also no minimum order, you can order as little or as many as you want.

If you don't like an intensity, we are happy to send you free replacements on us :) 

- If, at the end of the day, it isn't for you, we'll give you a full refund.

We try to make ourselves as available as possible – on email, phone, and social media – so that we can help you through the process and find something you absolutely love.


The takeaway

Although it might seem simpler initially, providing a sample pack needs a lot of time, resources, and money. As a small business, we would rather be able to give you a great customer service experience in helping you find the best quality coffee at the best possible price


Any questions?

Check out our FAQ's, send us an email at or call us on 1800 875 495. We are happy to help!

Be happy,

Toby Strong (aka The Podfather)

Founder & Customer Happiness Specialist